The way media has fused itself with our everyday lives has changed the way advertising and marketing plays into small business. Advertising dollars used to be spent in a number of ways such as traditional office signs but now, there are extremely cheap, innovative, and even free ways to reach your target audience.
Social media websites do most of the hard work when it comes to reaching the right people, listing likes and dislikes as part of profile information and even bringing people that are interested in similar things together. Either way you cut if, the most important marketing tool a small business can use is social media. Blogs and sites that center around micro-posts about day to day activity are a great way to combat “out of sight, out of mind”, and they not only allow you to advertise your service but connect with customers on a person to person level as well.
Marketing isn’t about being in the marketplace anymore. The public may be generally leery of business practice in this day and age and they want down to earth people that run good natured businesses, not large corporations that they feel alienated from day to day. As a small business, social networking isn’t the only important marketing tool it just covers the important bases for low, if any cost. Community involvement, customer appreciation, and good old fashioned word of mouth are still the winners in the new market and mixed in with the marvel of the internet, your business isn’t guaranteed to take off but it’s guaranteed you’ll spend your marketing dollars effectively and efficiently and that’s all you can really ask for. What the customer asks for is great service and the courtesy to not be just another dollar to a company and if you’ve got that under wraps it’s only a matter of time before your business reaches a satisfactory level of success.